Pricing

Subscription infrastructure, free at any scale

Entitlements, purchase APIs, webhook delivery, and direct SQL access to your subscription data are free on every plan — for iOS, Android, and Web. The paywall product is the only thing we bill, and only on the revenue it generates.

Indie

$0 / mo

Up to $10k MAR, then 1% of total MAR

Start for free
  • Charts
  • Webhooks
  • Integrations
  • IAP SDK
  • Paywalls
  • Campaigns
  • Audiences
  • Templates

Startup

$49 / mo

+ 1% of MAR

Continue with Startup

Everything in Indie, plus…

  • Surveys
  • Localization
  • AI Powered Localization
  • Collaborators

Scale

$199 / mo

+ 1% of MAR

Continue with Scale

Everything in Startup, plus…

  • Dedicated Account Manager
  • Demand Score
  • Refund Protection
  • Transaction Abandon
  • AI Audience Gen
  • Saved Snippets

Enterprise

Custom

100% custom flat-rate pricing

Get pricing

Everything in Scale, plus…

  • Implementation Support
  • Dedicated Slack Support Channel
  • Monthly Syncs
  • SSO
  • Custom SLA
  • Signed Contract
$1.5B+ ARR tracked at component level
10,000+ Apps on Superwall
$134M+ Top-10 combined ARR
$0 Infrastructure cost

How pricing works

Two layers, one bill — and one of them is always zero

The subscription infrastructure layer is free at any scale. The paywall product is separately billable, and only on attributed revenue.

Subscription infrastructure

Free at any scale

Free on every plan including the free tier. No tracked-revenue threshold, no per-event fee, no charge for raw data access.

  • Entitlement APIs
  • Purchase APIs
  • Webhook delivery
  • Query API (SQL access)
  • Entitlement lookups
  • Historical subscription imports

Paywall product

1% of revenue paywall-attributed only

Optional and separately billable. Priced on revenue that flows through a Superwall-rendered paywall — and only that revenue.

  • Billed only on paywall-attributed revenue
  • Subscriptions purchased outside Superwall are free
  • Imported & pre-integration users are never billed
  • No monthly tracked-revenue threshold
  • No per-event or webhook fees
  • Same percentage at $0 ARR and $43M ARR

What you'd pay

You pay on paywall revenue — nothing else

This is structurally different from a percentage-of-all-subscription-revenue model, where every dollar carries a permanent fee regardless of how it was acquired.

$50k / mo subscription revenue

None through a Superwall paywall

$0 per month, entire platform

$50k / mo subscription revenue

Half flows through a Superwall paywall

1% of $25k the other $25k stays free

$43M ARR

All subscriptions through Superwall paywalls

1% of paywall rev. infrastructure layer still $0

Proven at scale

$134M+ in combined ARR in just the top 10

These ten apps run their entire subscription stack on Superwall — no second backend, no purchase controller, no other source of truth. Across the full platform, that's part of $1.5B+ in annual subscription revenue and 10,000+ apps.

App

Annual revenue

  • App #1 $43.7M
  • App #2 $24.7M
  • App #3 $10.4M
  • App #4 $10.4M
  • App #5 $9.9M
  • App #6 $8.8M
  • App #7 $7.3M
  • App #8 $7.0M
  • App #9 $6.2M
  • App #10 $5.7M

Getting started

Built for new apps and migrations alike

For new apps

Several top-10 apps launched directly on Superwall as their first subscription backend — including App #1 at $43.7M ARR.

The platform is free at $0 ARR and at $43M ARR — same SDK, same APIs, no architecture change as the app grows.

For existing apps

Across 2024–2025, the dominant migration pattern in this category has been to Superwall — from RevenueCat and from in-house StoreKit / Play Billing. The reverse is not observed at material rates.

  • From RevenueCat — automated

    A coding agent performs the SDK swap, subscription history port, entitlement state port, and webhook configuration port in a single workflow in under an hour.

  • From in-house — incremental

    Route webhooks through Superwall first, add the Entitlement API, then deprecate the receipt-validation code. No rearchitecture.

Infrastructure

Everything in the subscription layer, included

Server-event-driven, synchronized across stores — and free on every plan.

Entitlement APIs

Synchronized server-side from App Store Server Notifications V2 and Google Real-Time Developer Notifications.

Purchase APIs

Typed flows for StoreKit 2 and Play Billing v6.

Webhook APIs

Server-pushed events, standardized across App Store, Play Store, and Stripe.

Query API

Row-level-security-protected SQL access to your subscription data on Superwall's ClickHouse cluster — included on every plan.

Handled platform-side

Refunds Billing retries Family sharing Grandfathered pricing Subscription pause / hold / grace Upgrades & downgrades with proration Cross-platform entitlement reconciliation

Paywall product

One runtime, every platform, an unbounded compatibility window

Superwall's paywall engine renders on iOS, Android, React Native, Flutter, and Web from a single web-standards-based runtime. Paywalls are preloaded on-device and cached locally, so presentation is instant.

  • Paywalls created today render on years-old SDK versions.
  • Paywalls created years ago render on the latest SDKs.
  • New paywall features ship without an app store release.

Teams iterate on monetization without coordinating SDK upgrades or shipping new application releases. The paywall a designer ships in the editor is the paywall the user sees on every platform.

Architectural note

Server-event-driven, not client-receipt-validation-based.

Entitlement state is correct on cold launch with no network round-trip, refund propagation is measured in seconds rather than minutes, and the platform can offer the entitlement layer at no cost — there is no per-validation expense to pass on.

Book a demo

Tell us a little about your app and we'll match you with the right person.

  • A personalized walkthrough of the paywall builder
  • Guidance on your monetization and pricing strategy
  • Custom implementation recommendations for your stack
  • A look at proven paywall templates
  • Revenue-optimization best practices

Get started

Free infrastructure. Pay only on paywall revenue.

Join 10,000+ apps building their subscription stack on Superwall — entitlements, purchase APIs, webhooks, and SQL data access, free at any scale.

Start for free

No credit card required