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More than paywalls
Built to accelerate revenue, not complexity
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Paywall editor
Experimentation & targeting
Analytics depth
Iteration speed
Pricing model
Migration effort
Superwall
Full control over design, logic, and onboarding flows. Supports deep customization and native-like layouts without additional engineering effort.
Supports multivariate pricing, deep tests, and targeting using over 50 tracked SDK parameters — from user behavior to acquisition source.
Tracks performance by paywall variant, linking conversion, revenue, and LTV outcomes directly to specific experiments.
Teams can launch, test, and iterate on new paywalls or pricing experiments instantly — no SDK updates required.
Pricing is based on new incremental revenue generated through Superwall, aligning platform cost with measurable business impact.
Can be integrated or scaled alongside existing infrastructure without code rewrites or full migrations.
RevenueCat
Provides a no-code builder with pre-set templates and limited design flexibility.
Allows simple variant tests with basic segmentation.
Subscription and revenue analytics at the app level, with limited visibility into individual paywall variants or flow-level performance.
Many paywall and editor changes require an SDK update.
Charges a fixed percentage on all app revenue managed through the platform.
Requires migrating the full billing and paywall logic into the RevenueCat environment.
Adapty
Includes a visual paywall builder with configurable layouts. Customization is available, though complex layout and logic changes can be constrained by SDK capabilities.
Enables offer or layout comparisons with limited targeting options.
Offers high-level insights into subscription trends with minimal paywall granularity.
Many paywall and editor changes require an SDK update.
Charges a percentage on total subscription revenue.
Migration involves moving billing and paywall infrastructure into Adapty’s SDK.
Capabilities that drive acceleration and LTV
Visual paywall editor
Deliver a premium, native-feeling experience with a 1-to-1 pixel perfect match on all devices.

Low engineering lift
No technical expertise needed once you install the SDK—instantly deploy, change, and end paywall experiments without engineering support.

Advanced testing
Test just as deeply as you would on a landing page without code. Advanced logic, A/B/N experimentation, full onboarding flows, and localization.

Real-time attribution
Track revenue to the paywall that generated it, ensuring you only pay for revenue generated through Superwall.

Audience targeting
Target dynamically using 50+ automatically tracked values and set any custom attribute you want.
