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Targeting unsubscribed users with additional trial offer increased trial start by 240% and proceeds per user by 97%

Visual paywall showing app feature previews significantly outperformed text-based paywalls

Single page paywall surprisingly outperformed multi-page paywall with huge increase in yearly trial starts

Three-step Duolingo-style paywall showcasing app features significantly outperformed checkbox-style paywall

Testing $44.99 vs $59.99 annual pricing showed lower price increased revenue per user by 10%

Switching from Freemium Paywall with Rewarded Ad to Superwall increased conversion from 0.08% to 1.2% and revenue by 158%

Strategic two-paywall onboarding approach boosted conversions by making subscription decisions more intentional

Testing 3 subscription duration options vs 2 options significantly increased conversion metrics across the board

Testing price increase from $6.99 to $9.99 significantly increased proceeds per user

Adding annual plan with 60% discount alongside monthly plan increased proceeds per user by 80% and trial conversion by 22%

Testing optimal pricing tiers significantly increased revenue per user

Timeline style paywall vastly outperformed traditional paywalls, increasing LTV by 50%

Testing offer paywall on transaction fail increased conversion rate significantly

Testing opt-in trial options vs default trial offerings increased trial conversion rate by 10%

Context-specific paywalls personalized to user journey increased conversion rates significantly

Targeted paywalls for specific demographics significantly increased conversion rates and grew MRR substantially in just 30 days

Testing introductory offers increased conversions by 20% through constant A/B testing enabled by Superwall

Country-specific localized paywalls significantly increased trial start rates compared to generic global versions

Testing price optimization showed that overall proceeds per user increased significantly despite lower conversion rates

Testing subscription plan durations significantly increased ARPU compared to our original paywall

Offering users the option to extend the free trial to 30 days increased our CVR to trial by 7%

The visual editor and A/B testing capabilities allowed us to optimize our paywall without any developer time. Our conversion rates improved by 180% in just 3 weeks.

Superwall transformed our subscription business. The A/B testing capabilities and real-time analytics helped us optimize our conversion rates by over 200%.