Revenue Attribution

Attribute every dollar to the paywall that earned it

Track all revenue and renewals back to the exact paywall and placement that drove conversion.

Overview Revenue Attribution
Overview

Source of truth for LTV value

Stop guessing which paywall placement drives the most valuable users. This feature provides persistent attribution, allowing you to compare the long-term paid usage and revenue retention of users from different paywall origins.

Key capabilities

Gain precise long-term value insights for every monetization touchpoint.

See which paywalls generate what money

Directly compare the total revenue generated by every single paywall design or offer.

Full renewal attribution

All future renewals and ARR are attributed back to the original paywall and placement of conversion.

Onboarding paywall value check

Easily determine if showing the paywall during onboarding is financially superior to showing it later in the user journey.

Feature paid usage retention

See which features have the highest paid usage retention, justifying investment in new feature development.

Strategic investment validation

Make confident decisions about where to invest resources based on which paywalls drive the most profitable users.

Accurate revenue forecasting

Accurate revenue forecasting

Shift resources to high-LTV acquisition strategies by knowing which conversion points deliver the most reliable, long-term revenue.

Value alignment confirmation

Value alignment confirmation

Validate that the paywall seen by the user accurately reflects the premium value they receive and retain over time.

Persistent attribution logic

Persistent attribution logic

A robust system ensures that attribution data remains clean and accurate throughout the user's entire subscription lifetime.

Testimonials

Customer success stories

See how other leading apps have used Superwall’s powerful analytics tools to monetize and grow with confidence.

Targeting unsubscribed users with additional trial offer increased trial start by 240% and proceeds per user by 97%

Luke Longworth

Growth Product Manager, Unscripted

Visual paywall showing app feature previews significantly outperformed text-based paywalls

Shane Duggan

Founder, Unchaind

Single page paywall surprisingly outperformed multi-page paywall with huge increase in yearly trial starts

Josh Rozin

Cofounder, Stompers

Three-step Duolingo-style paywall showcasing app features significantly outperformed checkbox-style paywall

Riccardo Oliva

Co-founder, Speak4Me

Testing $44.99 vs $59.99 annual pricing showed lower price increased revenue per user by 10%

Tyler Ma

CTO, SellRaze

Switching from Freemium Paywall with Rewarded Ad to Superwall increased conversion from 0.08% to 1.2% and revenue by 158%

Aman Kumar

CEO, Ryn VPN

Strategic two-paywall onboarding approach boosted conversions by making subscription decisions more intentional

Pablo Ramon Sanchez Chisvert

Product Manager, Rizz God

Testing 3 subscription duration options vs 2 options significantly increased conversion metrics across the board

Braden Smith

Founder, Rash ID

Testing price increase from $6.99 to $9.99 significantly increased proceeds per user

Eyal Cohen

CEO, PropGPT

Adding annual plan with 60% discount alongside monthly plan increased proceeds per user by 80% and trial conversion by 22%

Martín Muñoz

Owner, Preu AI

Testing optimal pricing tiers significantly increased revenue per user

Matt Kryvashein

CMP, Planner 5D

Timeline style paywall vastly outperformed traditional paywalls, increasing LTV by 50%

Jake Aronskind

Founder, Pepper

Testing offer paywall on transaction fail increased conversion rate significantly

Allah Nawaz Qadir

Developer, Omni: AI Video Generator

Testing opt-in trial options vs default trial offerings increased trial conversion rate by 10%

Eoin Lyons

Chief Revenue Officer, Linearity Curve

Context-specific paywalls personalized to user journey increased conversion rates significantly

nikunj goyani

owner, JOURNEYSTAMP - GPS MAP CAMERA

Targeted paywalls for specific demographics significantly increased conversion rates and grew MRR substantially in just 30 days

Stefan Bokarev

Founder, Flirt AI

Testing introductory offers increased conversions by 20% through constant A/B testing enabled by Superwall

Sina Sinry

Founder, Flibbo: Ask AI chat Assistant

Country-specific localized paywalls significantly increased trial start rates compared to generic global versions

Yasarcan Kasal

Founder, Daily Horoscope - Astrology

Testing price optimization showed that overall proceeds per user increased significantly despite lower conversion rates

Aris Tyros

Founder, BuyBye - Save Money

Testing subscription plan durations significantly increased ARPU compared to our original paywall

Jisong Liu

CEO, BeFreed

Offering users the option to extend the free trial to 30 days increased our CVR to trial by 7%

Kai Koch

Founder, Ahead App

The visual editor and A/B testing capabilities allowed us to optimize our paywall without any developer time. Our conversion rates improved by 180% in just 3 weeks.

Michael Rodriguez

Product Manager, MediMind

Superwall transformed our subscription business. The A/B testing capabilities and real-time analytics helped us optimize our conversion rates by over 200%.

Superwall logo

Sarah Chen

Head of Growth, FitTrack Pro

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Ready to take control of your subscription revenue?