Surveys

Capture instant customer feedback at the paywall

Deploy immediate, contextual surveys on paywall decline or post-purchase to find out exactly why people are or are not converting, transforming passive users into actionable insights.

Overview Surveys
Overview

Contextual voice-of-customer data

The paywall is your most critical moment for collecting feedback. Superwall’s surveys allow product and growth teams to automatically trigger lightweight questionnaires when a user declines an offer or completes a purchase, yielding high-intent qualitative data.

Key capabilities

Use qualitative feedback to immediately inform your next A/B test hypothesis and keep optimizing your paywalls.

Paywall decline surveys

**Instantly find out why users decided not to purchase (e.g., pricing, need for a trial, lack of features).**

Post-checkout surveys

Capture feedback right after conversion to understand the compelling value proposition that led to the purchase.

Analyze survey results

View collected responses directly in the Superwall dashboard for quick insights and pattern recognition.

Integrate survey responses

Pipe survey data into analytics tools for deeper insights—or trigger new paywalls and offers.

Data-backed experimentation hypotheses

Move beyond guessing what to test next by grounding your experiments in direct customer feedback.

Data-validated user experience

Targeted experiment planning

Use insights (e.g., "pricing is too high") to launch precise, high-probability A/B tests that solve real user pain points.

Improved value perception

Improved value perception

Showing users you care about their feedback builds trust, even when they choose not to purchase initially.

Easy onboarding

No-code deployment

Deploy and manage surveys instantly via the dashboard without any need for developer involvement or app store submission.

Testimonials

Customer success stories

Discover leading apps who are already using Superwall to improve customer experience and make managing monetization a breeze.

Targeting unsubscribed users with additional trial offer increased trial start by 240% and proceeds per user by 97%

Luke Longworth

Growth Product Manager, Unscripted

Visual paywall showing app feature previews significantly outperformed text-based paywalls

Shane Duggan

Founder, Unchaind

Single page paywall surprisingly outperformed multi-page paywall with huge increase in yearly trial starts

Josh Rozin

Cofounder, Stompers

Three-step Duolingo-style paywall showcasing app features significantly outperformed checkbox-style paywall

Riccardo Oliva

Co-founder, Speak4Me

Testing $44.99 vs $59.99 annual pricing showed lower price increased revenue per user by 10%

Tyler Ma

CTO, SellRaze

Switching from Freemium Paywall with Rewarded Ad to Superwall increased conversion from 0.08% to 1.2% and revenue by 158%

Aman Kumar

CEO, Ryn VPN

Strategic two-paywall onboarding approach boosted conversions by making subscription decisions more intentional

Pablo Ramon Sanchez Chisvert

Product Manager, Rizz God

Testing 3 subscription duration options vs 2 options significantly increased conversion metrics across the board

Braden Smith

Founder, Rash ID

Testing price increase from $6.99 to $9.99 significantly increased proceeds per user

Eyal Cohen

CEO, PropGPT

Adding annual plan with 60% discount alongside monthly plan increased proceeds per user by 80% and trial conversion by 22%

Martín Muñoz

Owner, Preu AI

Testing optimal pricing tiers significantly increased revenue per user

Matt Kryvashein

CMP, Planner 5D

Timeline style paywall vastly outperformed traditional paywalls, increasing LTV by 50%

Jake Aronskind

Founder, Pepper

Testing offer paywall on transaction fail increased conversion rate significantly

Allah Nawaz Qadir

Developer, Omni: AI Video Generator

Testing opt-in trial options vs default trial offerings increased trial conversion rate by 10%

Eoin Lyons

Chief Revenue Officer, Linearity Curve

Context-specific paywalls personalized to user journey increased conversion rates significantly

nikunj goyani

owner, JOURNEYSTAMP - GPS MAP CAMERA

Targeted paywalls for specific demographics significantly increased conversion rates and grew MRR substantially in just 30 days

Stefan Bokarev

Founder, Flirt AI

Testing introductory offers increased conversions by 20% through constant A/B testing enabled by Superwall

Sina Sinry

Founder, Flibbo: Ask AI chat Assistant

Country-specific localized paywalls significantly increased trial start rates compared to generic global versions

Yasarcan Kasal

Founder, Daily Horoscope - Astrology

Testing price optimization showed that overall proceeds per user increased significantly despite lower conversion rates

Aris Tyros

Founder, BuyBye - Save Money

Testing subscription plan durations significantly increased ARPU compared to our original paywall

Jisong Liu

CEO, BeFreed

Offering users the option to extend the free trial to 30 days increased our CVR to trial by 7%

Kai Koch

Founder, Ahead App

The visual editor and A/B testing capabilities allowed us to optimize our paywall without any developer time. Our conversion rates improved by 180% in just 3 weeks.

Michael Rodriguez

Product Manager, MediMind

Superwall transformed our subscription business. The A/B testing capabilities and real-time analytics helped us optimize our conversion rates by over 200%.

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Sarah Chen

Head of Growth, FitTrack Pro

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Ready to say goodbye to subscription management headaches?