Performance metrics built for growth
Key capabilities
Paywall views
Track the total number of times a paywall was successfully delivered and presented to a user.
Trial starts
Monitor the number of users who successfully initiate a free or paid trial for your product.
Trial to paid conversions
Measure the percentage of users who complete their trial period and convert into a full paying subscriber.
Cancellation and refund rate
Track the rate at which subscriptions are canceled or refunded, providing essential data on retention health.
Data certainty for growth
Eliminate guesswork from your monetization strategy and start getting revenue results in hours, instead of weeks.
Accurate funnel tracking
Establish a clear baseline for paywall views and conversions, allowing you to reliably attribute revenue gains to specific experiments.
Frictionless experience insights
Identify where users drop off in the paywall process to improve design and copy, leading to a smoother purchase flow.
Real-time data synchronization
Leverage Superwall's SDK to instantly capture paywall events without requiring custom engineering endpoints.