Mixpanel

Track events and user behavior analytics with Mixpanel

View documentation

What you can configure

project_tokenrequired

Mixpanel → Settings → Project Settings → Project Token

regionrequired

Data residency region for your Mixpanel project.

sales_reportingrequired

Whether to report Proceeds after store taxes & fees or Revenue

total_spend_propertyrequired

The name of the user property to track cumulative spend

anonymous_user_behavior

How to handle events from anonymous users (users without an app user ID)

sandbox_project_token

Optional project token for sandbox events. Leave blank to opt out.

AdjustTracks subscription events in Adjust via S2S. Use one app token per platform, reuse values if both platforms share them, and leave any event token blank to skip that event.

AirbridgeMobile measurement and attribution platform for performance marketing optimization

AmplitudeProduct analytics for web and mobile applications

AppsFlyerMobile attribution and marketing analytics platform

AppstackForward Superwall subscription events to Appstack for analytics and attribution

AppStanceAppStance, formerly Search Ads Optimization (SAO), receives post install events of Apple Ads users from Superwall for ROAS optimization.

Book a demo

Tell us a little about your app and we'll match you with the right person.

A personalized walkthrough of the paywall builder
Guidance on your monetization and pricing strategy
Custom implementation recommendations for your stack
A look at proven paywall templates
Revenue-optimization best practices

Get started

Connect Mixpanel in minutes

Stream Superwall paywall and subscription events into Mixpanel — no-code, and free on every plan.

No credit card required