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Meta Conversion API

Beta

Track subscription events to Facebook Pixel via Meta Conversion API

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What you can configure

access_tokenrequired

Meta access token with ads_management permission from Meta Events Manager → Settings → Conversions API

pixel_idrequired

Your Facebook Pixel ID from Meta Events Manager → Data Sources

sales_reportingrequired

Whether to report Proceeds after store taxes & fees or Revenue

anonymous_user_behavior

How to handle events from anonymous users (users without an app user ID)

sandbox_access_token

Optional access token for sandbox events. Requires sandbox_pixel_id. Leave both blank to opt out.

sandbox_pixel_id

Optional Pixel ID for sandbox events. Requires sandbox_access_token. Leave both blank to opt out.

test_event_code

Optional test event code from Meta Events Manager → Test Events for validation

Related integrations

AdjustTracks subscription events in Adjust via S2S. Use one app token per platform, reuse values if both platforms share them, and leave any event token blank to skip that event.AirbridgeMobile measurement and attribution platform for performance marketing optimizationAmplitudeProduct analytics for web and mobile applicationsAppsFlyerMobile attribution and marketing analytics platformAppstackForward Superwall subscription events to Appstack for analytics and attributionAppStanceAppStance, formerly Search Ads Optimization (SAO), receives post install events of Apple Ads users from Superwall for ROAS optimization.

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