Intro
The challenge
Audience optimization
The team knew what their main demographic was, but they lacked the tools to specifically target this group with tailored paywall language, imagery, and CTAs.
Multi-variant testing
They needed to test three different paywalls simultaneously to determine which one best resonated with their core users.
Data integration
They needed to collect demographic data during onboarding and use it as a custom attribute to decide which specific paywall variant to show.
The solution
Flirt AI used Superwall's audience feature and custom attributes to run three different paywalls concurrently:
Audience targeting
The team used data collected during onboarding as a custom attribute to segment traffic.
Three paywall variants
Three different paywall designs and CTAs were tested simultaneously to figure out which one worked best.
Product changes
The team combined the paywall design tests with product and pricing changes to maximize financial impact.
The results
MRR soared
Monthly recurring revenue (MRR) grew by 83% in just 30 days, demonstrating the power of rapid testing and iteration.
Trial quality improved
The trial-to-paid conversion rate went up by 20%, showing that the winning paywall led to more dedicated users.
Validated designs
The team learned what resonates best with their audience to apply in future paywall and product iterations.
About Superwall
Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.
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