Superwall
Daily Horoscope

How Daily Horoscope achieved a 183% trial start increase with localized paywalls

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Overview

Intro

Daily Horoscope is an app that offers personalized astrological guidance. Operating across global markets, the team recognized that a generic approach to monetization was limiting their international conversion potential. Using Superwall's advanced audience and localization tools, the Daily Horoscope team tested a core hypothesis: culturally relevant, localized paywalls would significantly outperform a generic global version.
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The challenge

Daily Horoscope's main challenge was that their generic paywall wasn't resonating everywhere:

Generic approach

Their one-size-fits-all paywall failed to account for cultural relevance, language nuances, or pricing sensitivity across international markets.

Low engagement

They saw low trial start rate baseline, showing that the generic presentation was not resonating with global audiences.

Hypothesis

They hypothesized that implementing paywalls tailored to individual countries would lead to higher engagement and trial starts.

The solution

Daily Horoscope utilized Superwall's audience and placement features to execute a geo-specific A/B test:

Audience segmentation

The team used Superwall’s audience builder to segment users by language and country to deliver tailored paywalls.

Generic control

A global, generic paywall was presented to a control group, featuring just a text intro and a CTA at the bottom.

Localized variant

The variant paywalls featured designs and pricing tailored to specific countries, designed with their particularities in mind.

This setup allowed them to rigorously test the impact of cultural and linguistic relevance on trial starts.

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The results

The results showed that tailoring the paywall experience to the user’s country works:

Trial start rate soared

The trial start rate made a dramatic increase of 183%, showing the impact of culturally-relevant pricing and design.

Hypothesis validated

The team confirmed their hypothesis that culturally relevant, localized paywalls lead to higher engagement.

Global potential

The ability to target multiple regions with optimized paywalls unlocked significant global revenue potential for the app.

About

About Superwall

Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.

Overview Indies
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Now it’s your turn

Is your generic paywall losing international users? Stop using a one-size-fits-all approach and start testing localized paywalls to unlock an increase in trial starts.

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