Intro
The challenge
Engineering bottleneck
Initially, changing even a single word on the paywall required the team to submit a new app update for Apple’s review, which was a slow, time-consuming process.
Inexperience
The team lacked experience in paywall optimization and needed to learn fundamental strategies, such as how paywalls should look and function.
Monetization model uncertainty
They needed to rapidly test everything—from design and copy to fundamental pricing models (basic vs. VIP, trial vs. hard offer).
The solution
Flibbo leveraged Superwall as a comprehensive solution for both infrastructure and strategic guidance, enabling constant A/B testing and iteration. The experiment strategy evolved through several phases:
Instant iteration
The ability to tweak pricing, copy, and design instantly—without needing to push a new version—became a game-changer, saving significant time.
Initial foundational tests
The team started by testing various pricing structures, including comparing weekly/monthly/yearly plans against a Basic, Pro, and VIP structure.
Trial/hard offer comparison
They tested versions with a 3-day free trial against versions that removed the trial entirely and offered discounted weekly and yearly plans upfront.
Winning strategy
The team focused on a successful approach of offering discounted weekly and yearly plans. They then began experimenting with an introductory offer—charging a heavily discounted rate for the first week before returning to normal pricing.
The results
Revenue lift
By testing the introductory offer strategy, Flibbo saw a 20% increase in revenue.
Accelerated learning
The rapid testing cycle provided the team with immediate, data-backed insights into user behavior and price sensitivity.
Time savings
The ability to run constant A/B tests remotely saved the team countless hours that would have gone to app review.
About Superwall
Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.
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